Winning Team: Rebel Artistry Nexus
Pitch: Daraz 2023 Wrapped
Demo: AR Virtual Assistant
Our idea
Daraz 2023 year warp (but more)- its the end of the year, but just the beginning.
Our project presents a comprehensive and emotionally engaging solution to enhance the user experience on the e-commerce platform.
The initiative starts with a year-end warp summarizing users' shopping behaviors over the past year, framed in a warm and personalized manner that transforms cold e-commerce data into a more relatable narrative.
Furthermore, the project introduces an AR virtual assistant as a key feature of the report, which serves as an innovative tool to guide users throughout their entire shopping journey on the platform. This assistant not only facilitates the search for high-value products pre-purchase but also employs AI capabilities to provide deeper insights into products during the shopping process. Post-purchase, it assists with refunds and delivery issues, addressing user needs efficiently.
How we built it
Personalization: By using data analytics to create personalized reports, the project fosters a stronger emotional connection between the user and the platform.
Innovation: The use of AR and AI technology is forward-thinking and can set the platform apart from competitors.
Full Journey Support: The AR assistant's involvement in all phases of the shopping process potentially leads to a seamless and more satisfying user experience.
How we iterated to make it a 10-star experience
The project leverages a combination of data analysis, emotional engagement, AR, and AI technologies to enrich the e-commerce experience, making it more personalized, efficient, and enjoyable for users.
The team
